How to Leverage Conversion API for Enhanced Conversion Tracking
Are you looking for a more reliable way to track conversions on your website? Look no further than the Conversion API. In this article, we will explore how you can leverage the Conversion API for improved conversion tracking and discuss some key strategies to maximize its potential. What is the Conversion API? The Conversion API is a server-side tracking method offered by Facebook that allows you to send customer events directly to Facebook's servers. This means that you can track conversions without relying solely on browser-based tracking methods like the FB pixel. The Conversion API provides a more reliable way to track conversions, especially for users who have opted out of cookie tracking. Setting up Conversion API with Google Tag Manager The process of setting up the Conversion API with Google Tag Manager is quite simple that can help streamline your conversion tracking efforts. By integrating the Conversion API with GTM, you can easily manage all of your tracking tags i